I love being around creative people. Last night I had a creators dinner at Lavo with the lovely Ezarik sisters, also know as @iJustine and @jennaezarik on all things social media. We were joined by some other amazing content creators: @nadeshot, @captainsparklez and @miniladdd. Justine and Jenna are long time supporters of the brands and I always love seeing them. I'm fascinated by creativity and I was surrounded by some of the best YouTube content creators in the game last night. Since I'm still on my social media cleanse I did find it difficult at times to resist picking up my phone and tell everyone what I was eating for dinner, but it was actually great. in a way I don't miss it really. It's kind of freeing to not care what anyone else is doing but myself. We celebrated @nadeshot's Bday and afterwards I crawled into bed falling asleep to season 4 of Sex & The City. Sorry my photos suck.
Last week was stressful. The program I had mentioned previously is now up and running, you can check it out here:
It's called V.I.We, I had the seed of the idea for it after attending a digital forum called The Culture Salons. Basically I took in a lot of data pulled and harvested over the last 10 years. The data was surrounding the nightclub and restaurant industry specifically in Vegas. Not only that, but also who is coming to Vegas, what drives them, and what influences their decisions. Millenials don't really like the idea of bottle service and it's exclusivity. Over time, as the kids coming here have evolved with the times, bottle service hasn't really. So, therein lies the problem. How do we evolve a key element to Las Vegas nightlife to appeal to a new generation of music and club enthusiasts?. Sitting in a Lyft one night I had the idea to incorporate the shared method into the club scene. After several months of work, research, testing, approvals, video concepts, and many other minute details, we released the idea into the wild. Once it was finally out there, and after all of that work and fear - I found myself scared to go online. I was terrified of the comments on social media. What would people think of the video? Is this a stupid idea? Will this work? So many questions, so many fears. After all those battles and problems solved I was willing to just cower for fear of what other people thought.
At the end of the week I took a well deserved hot bath. Sitting there I remembered hearing Brene Brown recite this amazing quote. It's about putting yourself out there and what that involves. About how it doesn't matter what some hater says if they aren't putting themselves out there, in the arena, fighting it out like you.
Listening to that quote really gave me some perspective, here it is in full below:
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Theodore Roosevelt
ANYWAY - happy to say things are going really well with the program. Great piece in Vegas Seven about it you can read here.
Saturday night I had French Montana at Marquee, who is one of my favorite artists to work with. He is always fun, positive and can really make me laugh. One of the best things about working with talent is seeing them hit a high note and enjoying it. French's new music is my favorite of his.
FUJI INSTAX WIDE / IPHONE 7+
NIck Sakai / @Nicksakai
Amidst the craziness of my week I ran over to 12AMRUN to see my friend Nick Sakai, who is also one of the owners of the shop. 12AMRUN is a sneaker and street wear store located at the LINQ. With the release of the new Yeezys this weekend I knew he would be dealing with his own madness so of course I had to badger him for some photos.
Sunday I woke up and decided that I needed a chill day. I took a bath in the morning while listening to podcasts, which may be my new favorite combo. After some family time I grabbed my camera and headed up to Valley of Fire State Park. I've been going to Valley of Fire for years to get away, catch a breath outside of Vegas. It's located about 50 minutes from here off the 15 north, super easy to get there. There is no cell reception and it's immensely quiet. Some days I've gone there during the week, on a Monday, and it's like I have the park to myself. It's a beautiful thing.
My favorite trail is the Fire Wave, it's about a half mile up and down some hills to a phenomenal multi colored rock formation. When the sun hits it at sunset it's an explosion of color. The two lane road through the park is surrounded by some killer landscapes, so much red rocks it's like Mars almost. Highly recommend if you're looking to get out of the city for a bit. I ended the day on the drive home pulling over in the middle of no where and watching the sunset explode into a pink and orange sky while listening to Frank Ocean. Perfect.
Perfect end to the day.
Tonight I caught John Mayer at T-Mobile Arena for his The Search for Everything Tour. I had never seen him live before - amazing musician. The show is broken up into chapters which i liked:
1. Band 2. Acoustic 3. Trio 4. Band (reprise)
He switches it up and keeps fresh, and he makes those faces when he plays guitar. He is funny between songs, throwing out some stand up here and there. Some highlights for me were covers from Jimmy Hendrix, Tom Petty, Mayer staples like "Why Georgia Why" and new material "Love On The Weekend." The acoustic set was amazing...few people can quiet an arena to silence and keep their attention.
Special shout out to LANY who opened the show, who I wasn't familiar with initially but after doing some digging realized I had heard them on Zane Lowe / Apple Music Beats One. LOVED LOVED their set, super lush and sometimes emo.