The Arena.

Last week was stressful. The program I had mentioned previously is now up and running, you can check it out here: 

It's called V.I.We, I had the seed of the idea  for it after attending a digital forum called The Culture Salons. Basically I took in  a lot of data pulled and harvested over the last 10 years. The data was surrounding the nightclub and restaurant industry specifically in Vegas. Not only that, but also who is coming to Vegas, what drives them, and what influences their decisions. Millenials don't really like the idea of bottle service and it's exclusivity. Over time, as the kids coming here have evolved with the times, bottle service hasn't really. So, therein lies the problem. How do we evolve a key element to Las Vegas nightlife to appeal to a new generation of music and club enthusiasts?. Sitting in a Lyft one night I had the idea to incorporate the shared method into the club scene. After several months of work, research, testing, approvals, video concepts, and many other minute details, we released the idea into the wild. Once it was finally out there, and after all of that work and fear - I found myself scared to go online. I was terrified of the comments on social media. What would people think of the video? Is this a stupid idea? Will this work? So many questions, so many fears. After all those battles and problems solved I was willing to just cower for fear of what other people thought. 

At the end of the week I took a well deserved hot bath. Sitting there I remembered hearing Brene Brown recite this amazing quote. It's about putting yourself out there and what that involves. About how it doesn't matter what some hater says if they aren't putting themselves out there, in the arena, fighting it out like you. 

Listening to that quote really gave me some perspective, here it is in full below: 

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Theodore Roosevelt

ANYWAY - happy to say things  are going really well with the program. Great piece in Vegas Seven about it you can read here