Social Media.

I decided to go into my battery last night on my iPhone and see what was taking up the majority of my power. It ended up being social media of course. You can also hit a little clock and see how much time you spent on each app. Would you like to guess how much time I spent on social media in a 24 hour period? Roughly 5 hours....5 HOURS. Frightening. It's become clear to me now that I just immediately open my phone and go straight to Instagram and Twitter many times through out the day for no reason other than habit. I knew I was on my phone a lot, but I didint think it was that much time. Needless to say I am taking a step back for a bit. I think social media is a great thing, and can be informative. Twitter is still my go to source for breaking news. I want to devise a plan for checking social every 4 hours. As opposed to checking it constantly because of habit, anyone else tried this?

What I love this week.

Copped the new Yeezy Powerphase, they are smooth and super clean. 


The Dua Lipa album is fantastic and full of solid pop tracks with a touch of dance.  


Halsey's new album is like a massage to the ears. So solid, so good. On repeat.  


The Wonder Woman movie works and it works very well. I was so surprised at how good this turned out, and it won extra points for having Robin Wright as a bad ass warrior. 


House of Cards comes back with a bang in season 5, one of my favorite seasons for sure. Twists, turns, leaks, murder and so many good secrets. I devoured in 2 days....



I've been fascinated lately thinking about people that come and go from our lives. I don't mean people that die, I mean friends that you have for a period of years and because of a job change or a move, you lose touch. It's interesting to me how you can be close to someone and experience so many things together, and then you're not anymore. Life evolves or maybe it's your evolution. You learned everything you were supposed to learn from that person, and now they make room for someone else to come in and teach you something new about yourself. It could also be I've been listening to way to much Lana Del Rey lately. I'll let you decide.  


I didn't post anything on my Instagram page in about 6 weeks until last night. I just wasn't inspired or motivated. My page aesthetic revolves around water, reflection, neon and night. That requires rain, of which we haven't had hardly any in the last few months. So, I didn't work. I used the excuse and didn't create, until finally I just said fuck it and needed to shoot something. The need to create outweighed the story I told myself in my head, thankfully. Walking around downtown last night with my music and my camera, I stumbled upon one small patch of water in the 101 degree dry desert night. I guess the lesson was, inspiration can come from anything and anywhere - but you have to be out there in the field ready to receive it. Not, on the couch.  


iPhone 7+  


New Republic Man by Mark Mcnairy

Recently was turned on to the shoe line New Republic Man by Mark Mcnairy, specifically their Chelsea boot. As a member of Five Four Club, I got a healthy discount on trying a pair out. I went with the camo and the pink suede versions. I must say I have been wearing both a ton, so comfortable, and classy. So easy to slip on and off,  this is the best $100 you will spend for shoes. I plan to buy every version they release. 



Relax, take it Yeezy.

Shot on IPhone 7+ in my bathub, used bath salts for texture. They are so clean and pretty, like pieces of art. I still have them in the box for fear of getting dirty, the through of wearing them out doesn't make sense to me at the moment. 


Playing with lighting, and the new VSCO filters. 


The Arena.

Last week was stressful. The program I had mentioned previously is now up and running, you can check it out here: 

It's called V.I.We, I had the seed of the idea  for it after attending a digital forum called The Culture Salons. Basically I took in  a lot of data pulled and harvested over the last 10 years. The data was surrounding the nightclub and restaurant industry specifically in Vegas. Not only that, but also who is coming to Vegas, what drives them, and what influences their decisions. Millenials don't really like the idea of bottle service and it's exclusivity. Over time, as the kids coming here have evolved with the times, bottle service hasn't really. So, therein lies the problem. How do we evolve a key element to Las Vegas nightlife to appeal to a new generation of music and club enthusiasts?. Sitting in a Lyft one night I had the idea to incorporate the shared method into the club scene. After several months of work, research, testing, approvals, video concepts, and many other minute details, we released the idea into the wild. Once it was finally out there, and after all of that work and fear - I found myself scared to go online. I was terrified of the comments on social media. What would people think of the video? Is this a stupid idea? Will this work? So many questions, so many fears. After all those battles and problems solved I was willing to just cower for fear of what other people thought. 

At the end of the week I took a well deserved hot bath. Sitting there I remembered hearing Brene Brown recite this amazing quote. It's about putting yourself out there and what that involves. About how it doesn't matter what some hater says if they aren't putting themselves out there, in the arena, fighting it out like you. 

Listening to that quote really gave me some perspective, here it is in full below: 

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Theodore Roosevelt

ANYWAY - happy to say things  are going really well with the program. Great piece in Vegas Seven about it you can read here

Yeezy Season


NIck Sakai / @Nicksakai  

Amidst the craziness of my week I ran over to 12AMRUN to see my friend Nick Sakai, who is also one of the owners of the shop. 12AMRUN is a sneaker and street wear store located at the LINQ. With the release of the new Yeezys this weekend I knew he would be dealing with his own madness so of course I had to badger him for some photos. 




I'm about to launch a new program at work that I've been working on for a few months and I'm currently in crunch time. Finalizing things, meetings after meetings, deadlines for press, editing videos, and troubleshooting among other things. After a very long day yesterday I kind of decompressed and had a good thought, about creation. It's fascinating to me that this idea came to me, i plucked it out of my brain, and me and the team are bringing it to life. Filming the video for the launch, I wrote the script, designed the concept and produced the edit. The process of giving birth to an idea, bringing it to life and putting it out into the world. 

"Everything you can imagine is real." - Pablo Picasso 

Valley Of Fire

Valley of Fire
Valley of Fire

Sunday I woke up and decided that I needed a chill day. I took a bath in the morning while listening to podcasts, which may be my new favorite combo. After some family time I grabbed my camera and headed up to Valley of Fire State Park. I've been going to Valley of Fire for years to get away, catch a breath outside of Vegas. It's located about 50 minutes from here off the 15 north, super easy to get there. There is no cell reception and it's immensely quiet. Some days I've gone there during the week, on a Monday, and it's like I have the park to myself. It's a beautiful thing. 

My favorite trail is the Fire Wave, it's about a half mile up and down some hills to a phenomenal multi colored rock formation. When the sun hits it at sunset it's an explosion of color. The two lane road through the park is surrounded by some killer landscapes, so much red rocks it's like Mars almost. Highly recommend if you're looking to get out of the city for a bit.  I ended the day on the drive home pulling over in the middle of no where and watching the sunset explode into a pink and orange sky while listening to Frank Ocean. Perfect.  


Fire Wave  


Fire Wave  

Perfect end to the day.  

Valley of Fire State Park

John Mayer: The Search For Everything Tour

Tonight I caught John Mayer at T-Mobile Arena for his The Search for Everything Tour. I had never seen him live before - amazing musician. The show is broken up into chapters which i liked:

1. Band 2. Acoustic 3. Trio 4. Band (reprise) 

He switches it up and keeps fresh, and he makes those faces when he plays guitar. He is funny between songs, throwing out some stand up here and there. Some highlights for me were covers from Jimmy Hendrix, Tom Petty, Mayer staples like "Why Georgia Why" and new material "Love On The Weekend." The acoustic set was amazing...few people can quiet an arena to silence and keep their attention. 

Special shout out to LANY who opened the show,  who I wasn't familiar with initially but after doing some digging realized I had heard them on Zane Lowe / Apple Music Beats One. LOVED LOVED their set, super lush and sometimes emo. 

Sunday in the park with Joce


My dear friend Jocelyn Chew @Jocechewbacca is a beauty and always makes me laugh. I sometimes refer to her as Hurricane Joce, as whatever party she enters she takes it over.  But don't let her play hard attitude fool you, she's a worker bee and a smart business woman. When I was in NYC last trip we took to Central Park for some blog photos. Check her website at


Random Thoughts

Streaming music is great but I still always love physical albums the most. 

I'm reading the Harry Potter books and currently on Order of The Phoenix. I wish someone would of told me how amazing they are years ago. 

There is so much good content on TV and streaming I have anxiety thinking about how would I ever be able to watch it all.

I don't know when it reached the tipping point but La Croix is suddenly everywhere. 

I have never been into cooking but suddenly I have come to love it. 

I got a new Instax Wide camera I'm obsessed with. 

BLOODLINE is my favorite show on TV.

That new Lana Del Rey track with Weeknd is like my ears are having a bubble bath. LUSH.

I'm obsessed with The Rachel Maddow Show. Where have I been??

Having your own podcast is so hot right now. 

I don't know if I can take another weekend of Coachella on social media. 


Coming together.

Slowly coming together, adding new elements everyday....

Everyone and their Mother is heading to Coachella. I don't have plans to go this year, but then again I say that every year and somehow I end up there. ;-)